What is Ikea’s latest playbook? Ikea, a Swedish-based furniture chain, recently announced their furniture ‘buy back’ program in the UK. Under the program, consumers can ... Oct 30, 2020 / Read More Start asking these 5 questions in your research today It’s tempting to ask our users future-based questions. They either don’t know the answers to, or feel the need to please you so they say ... May 01, 2020 / Read More Strategic research: Does your product have legs? When I started writing this blog post it was ‘business as usual’. The value of strategic research has become more important during the cu... Apr 20, 2020 / Read More We need to stop talking about usability testing… I often get asked: “We’re going to do a usability testing to look at X! What do you think?” Aug 30, 2019 / Read More Making user research work in agile sprints Today, product and design teams are increasingly moving to an agile development cycle. We can see this happening with the rise of Lean St... Apr 02, 2019 / Read More UX Research: 3 tips on unmoderated research Unmoderated research takes place when the researcher is not present and the research participants complete the research alone. Mar 05, 2019 / Read More Designing for social impact: Encourage children to have a healthier relationship with food Let’s start with some brutal truths. Nov 21, 2018 / Read More Are your designs making an impact? Last week I spoke at User Research London 2018. It was a very a special day to be amongst 300+ user researchers from across the globe in ... Jun 26, 2018 / Read More How Google Map can help reduce your research bias A recent research article by IDEO suggested mapping out each research location will allow you to see where your potential research bias i... Jun 23, 2018 / Read More UX Research: 5 tips for a good contextual inquiry Contextual inquiry is a qualitative research technique that lets researchers see and inquire what users do in their natural environment (... Jun 23, 2018 / Read More
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